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planet
We love the outdoors. And the way we figure, the more trees, the more outdoors for us all to enjoy. It's about as simple as that.
people
At the heart of everything we do are the folks who make the magic happen. A group of likeminded footwear-industry vets who left our big-brand jobs back in 2007 intent on doing business a better way. So far so good, if you ask us.
process
True To The Trail®
It's the compass heading that guides everything we do. From building great fitting footwear to how we give back to our community and the way we treat our planet. It's a mindset that grounds us in what's most important, doing things the right way. Because any other just wouldn't be true to the trail.
