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The original sport sandal emerged from the shores of the Grand Canyon back in 1984. Born out of necessity to prevent sandals from floating downstream, a resourceful river guide strapped two Velcro watchbands to a pair of old flip-flips. And just like that, Teva was born.
In the years following, Teva has retained the same pioneering spirit and continues to celebrate the freedom to explore.
Brand Promise
The original icon was created to give people the freedom to roam. We inspire those who crave experiences and connections, in whatever form they take. That self-defining idea of freedom still holds true today. We live for moments of discovery and awe. Finding newness and wonder in each new experience — from the everyday to epic. We’re forever hungry for knowledge gained by experiencing the world through different cultures, people, and places. Day in and day out, we strive to be your guide for adventure in whatever form you choose.