If not you, who? Smokey Bear If Not You, Black t-shirt is a staff favorite. 100% cotton mens crew neck T-shirt. Heavy vintage wash. Trim athletic fit. Ribbed knit collar. Center chest logo is vintage fade no hand feel print. Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service. The Smokey Bear Wildfire Prevention Campaign is the longest-running public service announcement campaign in United States history.

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